SMS for Auction Houses
Invite your database, remind registered bidders before the final open and turn every sold result into your next vendor lead.
Auction day runs on timing
Auction campaigns live and die on timing. Invitations need to land while interest is hot, registered bidders need a reminder before the final open, and a strong result is only worth something if you follow it up before another agency does. Auctioneers and agencies running auctions use SMS to invite their database, confirm who's registered to bid, remind attendees of open times on the day, and share results that turn onlookers and under-bidders into new vendor leads.
Mobile Message lets your whole team send auction updates and answer bidder questions from one shared inbox, so nothing gets missed on a back-to-back Saturday. Send from your agency's name, schedule reminders ahead of each open, and pay from 1.6¢ per message with no monthly fees or contracts, just credit you top up as you go.
Auction invitations
Invite your database to an upcoming auction as soon as it's set, personalised with their name so it reads like a direct invite rather than a broadcast.
Bidder registration and reminders
Confirm who's registered to bid, then remind them of the final open time and auction start so no serious buyer misses the room.
Sold and results updates
Share the result the same day, including registered bidder numbers and the sale price, while the news is still worth sharing.
Vendor and appraisal follow-up
Turn a strong result into your next listing by following up under-bidders and past attendees with an appraisal offer.
Event and training reminders
Remind agents and members about industry training days, CPD sessions or auctioneer conferences without relying on email alone.
Bulk SMS at 1.6¢ per SMS
Exceptional SMS pricing starting at just 1.6¢ per message with your first purchase.
100% Direct Delivery
Messages delivered directly to Australian carriers for maximum speed and reliability.
FREE Dedicated Number
Get a free virtual number to send and receive SMS messages, perfect for 2-way chat.
Built for auction day
Bulk invitations, scheduled reminders and a shared team inbox, from 1.6¢ per message.
Import Your Contacts in Bulk
Easily organise your contacts by uploading spreadsheets and managing them with lists.
Personalise Your Messages
Send personalised messages with each customer's name and other relevant details.
Two-way SMS Messaging
Easily engage with your customers and clients through free two-way messaging.
Automatic Opt-Outs
Include an automated opt-out option to let customers easily unsubscribe from messages.
SMS Message Templates
Create, save, and reuse text messaging templates to reduce time and streamline your communication.
Custom Sender ID
Send your SMS from your business name or a dedicated number to boost your brand identity with customers.
Schedule Messages
Scheduling your SMS messages lets you reach your audience at the perfect time without needing to be online.
Unlimited Users
Give trusted users access to your account, without having to share your login details. Everyone in your team can login.
Add Emojis to Your Messages
Bring your messages to life with emojis. Add personality, emotion and impact to your texts to make them stand out.
Send Messages in Any Language
Send messages in any language your customers speak. With full Unicode support, you can communicate in Chinese, Arabic, Japanese and more.
What auction house SMS looks like
Examples modelled on how auctioneers and agencies use Mobile Message. Names and addresses are invented.
MUST SELL! 14 Grange Rd, Kedron. Solid brick family home, auction this Sat 25th at 11am. Guide $1,050,000, motivated vendor. Call or text 0400 111 222 to register or view. Opt out: reply STOP - Chris, Summit Auctions
REMINDER: 14 Grange Rd Kedron auction TODAY 11am, final open 10:40am. Please arrive 15 mins early so we can sign you in. - Chris, Summit Auctions
SOLD! 6 Carrol St, Ashgrove for a street record $1.62M. 28 buyers through, 6 registered bidders. Thinking of selling? Call or text Dan on 0400 333 444. Opt out: reply STOP
Reminder, our auctioneer training day is in Brisbane this Tuesday with 1 CPD point on offer. Early bird pricing ends Friday. Details at summitauctions.com.au/events
How auction houses get set up
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Import your contacts
Upload your buyer and vendor database as a CSV, or connect via our API or Zapier integration to keep lists current. -
Send from your agency's name
Register your agency or auction house name as the sender, so invitations and reminders are instantly recognisable. -
Schedule around auction day
Set invitations, final-open reminders and result updates to send automatically at the right time, even on a back-to-back Saturday. -
Reply from a shared inbox
Bidder questions and vendor replies land in one team inbox, so whoever's free can respond without chasing a personal phone.
Ready to fill the room?
Join Australian auction houses and agencies using Mobile Message to invite, remind and follow up around every auction.