A lead form fills up overnight with phone numbers typed in every format imaginable, some missing a digit, some still carrying a country code from an old template, and a business that texts every entry the next morning wastes messages on numbers that were never going to deliver in the first place. Veriphone parses, formats and checks a phone number the moment it lands in a Zap, sitting quietly in the middle of the automation before Mobile Message ever tries to reach it.

Sitting a phone form or a lead ad trigger next to Veriphone's check and Mobile Message's Send SMS action means only numbers confirmed valid ever get a text, and the ones Veriphone formats correctly along the way are more likely to land regardless of how the customer originally typed them into the form. Businesses collecting phone numbers through forms, surveys or lead ads can use this to stop wasting texts on numbers that were always going to bounce.