A prospect finally replies to the hyper-personalised text you sent them, and that moment matters enough that it should show up in whatever system is tracking the relationship, not just in a phone. Mobile Message connects to Tuesday through Zapier, so a reply landing as an inbound text can trigger the Create or Update Record action, updating that person's details in Tuesday or adding them as a new record if they are not already there.

For a team using Tuesday to write personalised messages at scale and book more meetings, that means a reply feeds back into the same records the outreach was built from, rather than living only in a text thread someone has to check by hand. A reply that arrives late at night still ends up logged in Tuesday as an updated or brand new record, ready for whoever follows up with that prospect the next morning without hunting through old messages first.