A customer who taps a text message link expects it to open fast and look tidy, not trail off as a long jumble of tracking parameters and campaign codes. That end result, a short clean link inside an SMS, is what Tny adds to a Mobile Message Zap.

Tny's Shorten URL action takes any link, a Shopify tracking page, a Xero invoice, a Calendly booking confirmation, an Eventbrite ticket, and turns it into a short version before Mobile Message sends the text. So when an order is paid in Shopify, the Zap shortens the tracking link first and Mobile Message texts the customer a version that fits neatly into a short message instead of running over the character limit. The same approach works for an overdue Xero invoice, a new Calendly booking or a fresh Eventbrite registration, each one texted out as a compact link a customer can tap without the message looking cluttered.

Tny also offers an Unshorten URL action, useful earlier in a Zap when a workflow needs the original destination of a link before deciding what to do with it. Combined, the two actions mean the links inside your SMS messages stay short on the way out and clear on the way in, without changing anything about how Mobile Message itself sends or receives text.