A form fills up with submissions and half of them are not real people at all, a lead ad brings in the same nonsense entry three times, and someone on the team still has to read each one before a text goes out. That manual sorting is what SpamSpy removes, checking whether a piece of text is spam or genuine content before it ever reaches a customer's phone.

Mobile Message connects to SpamSpy through Zapier, so a submission from a lead form or a booking page can be checked with the Comprehend action, which learns the content and returns a spam verdict straight away. The Learn action stores content for SpamSpy to judge later, and the Remember action recalls whether a particular submission has already been checked, useful when the same detail turns up more than once from the same source.

Once a submission clears that check, the Zap carries on to Mobile Message and sends the text, so a customer only ever gets a message once their entry has been confirmed as genuine. Nobody on the team needs to read through the form results first, the check happens automatically in the background of the Zap.