Links in SMS messages break across lines and carrier rules, so a long URL becomes unreadable and useless. If you're sending texts with links, you need them short, brandable, and trackable on your own domain so you can see who clicks and when.

Short.io lets you create, manage, and track short links on your own branded domain. Pair it with Zapier and Mobile Message to shorten any link automatically before it reaches your customer's phone, and optionally generate a QR code to include in your message. You stay in control of the link, track clicks by geography and device, monitor engagement in real time, and your SMS messages stay clean and professional without those long awkward URLs.

Real businesses use this pattern: an order ships in Shopify, a Zapier Zap grabs the tracking link, Short.io shortens it on your brand domain, Mobile Message sends the SMS with the shortened URL, and customers click through without typing a thing. You get the click data too.