The single most useful moment in a text based sales process is the reply, because it tells you a lead is actually paying attention. Left alone, that reply just sits in your phone until someone remembers to open SalesNexus and enter it against the right record, and by then the lead has often moved on to whoever answered first.

Connecting Mobile Message to SalesNexus through Zapier means that reply does not wait for anyone to be free. A customer texting your business for the first time can run the Create Contact action in SalesNexus, so the lead exists in your CRM before your team has even seen the message. If the person texting is already a contact, the same reply can run the Create Note action instead, adding it straight to their record, or the Create Activity action to put a follow up on someone's list.

The connection also catches the messages that do not land. A text to a contact that fails to deliver can run the Update Contact action in SalesNexus, flagging that record so a rep checks the number before the next campaign goes out rather than after several more messages bounce.