A tradesperson finishes a job, a retail order gets picked up, or a service call wraps for the day, and within that same hour is the best chance to ask the customer for a review before the memory of the job fades. myPresences exists to capture that window with its Add Feedback Request action, creating a feedback request ready to go out while the job is still fresh in the customer's mind, rather than a week later when nobody remembers the details.

Mobile Message connects to that action through Zapier, using events already happening on the SMS side to decide when a feedback request gets created. A delivered text confirmation or a reply coming in can each be the signal that it is time to ask, so the request is created off the back of something that already happened, rather than a reminder someone on the team has to remember to set manually.