A customer replies to a text confirming they've just finished an appointment, and thirty seconds later a MerrenIO survey is waiting for them on WhatsApp asking how it went. That's the kind of moment Mobile Message and MerrenIO can set up between them using Zapier, without anyone needing to open a laptop to send the survey by hand. MerrenIO's send survey action pushes a published survey straight to a phone number, so the request to send it can come directly from what just happened over SMS.

A delivery status update on a text message can do the same job, kicking off a survey the moment a message is confirmed as delivered rather than waiting on a reply. Either way, a business collecting feedback on customer experience gets a survey out at the moment it will land best, instead of relying on someone remembering to send it later that day, once the details have already faded from memory.