A text from a customer is often the first sign that someone wants to join a loyalty program or cash in on an offer, and if that message just sits in an inbox waiting for someone to notice it, the moment to sign them up quietly passes. Loyalty Gator is built to run the reward side of a customer relationship, tracking who belongs to the program, what they have earned and when they last bought something.

Mobile Message connects to Loyalty Gator through Zapier, so an inbound text can create a new customer record in Loyalty Gator the moment someone texts in to join, without anyone typing their details in by hand later. The same inbound message can also be used to log a transaction, so a customer who texts through a purchase reference gets it recorded against their loyalty account straight away instead of waiting for the next batch update.

Because Loyalty Gator also supports updating an existing customer record, the same connection can keep details current as people text in changes, so the loyalty side of the business reflects what customers are actually saying rather than what was true when they first signed up months earlier.