Marketing and research teams spend hours scanning feeds manually, hunting for articles that matter to their campaigns or industry. By the time you find a relevant story, competitors have already seen it and built on it. Using Zapier, you can send SMS alerts the moment important articles appear in your Feedly folders, so you never miss a trend or competitor move. When you highlight, save or prioritise articles, you can also alert your team immediately so everyone stays on the same page.

Feedly brings news to you in one place, but real-time alerts push relevance even further. Instead of checking your feeds on schedule, your phone buzzes when something you care about appears. This is especially useful for time-sensitive topics: a market shift, competitor announcement, regulatory change, or viral trend you need to brief leadership on. Teams who get faster intelligence make better decisions and spot opportunities first.

You can also save articles and create collections directly in Feedly from SMS, so your team can contribute findings even when they are on the move. A quick text from a field team or sales person becomes a pinned article for the whole group to reference.