A new lead gets a text that already speaks to their job title and company, sent minutes after they filled in a form, because ExactBuyer has already added those details to the contact behind the scenes. That kind of personalised first message tends to land better than a generic one, and it costs the business nothing extra to prepare beyond setting the Zap up once.

Enriching a contact pulls in more than 75 extra fields for a new lead, things like job title, company and other firmographic detail, and those fields can be dropped straight into a text message before it goes out. A new Facebook lead or a fresh Google Forms response can start the Zap, ExactBuyer fills in the missing detail, and Mobile Message sends the personalised text straight after, with both accounts connected once through Zapier. Sales teams chasing a fast reply get the benefit without typing a single extra word themselves.