A brand or communications team can learn about a public mention while the conversation is still active, rather than discovering it during a later report. Determ provides the New Mention trigger when a new mention appears for a folder. Through Zapier, that event can send a plain text SMS with Mobile Message, giving a selected person a prompt alert to review the coverage.

Use the message to notify a communications lead, flag a potentially important brand reference, or tell an account owner that a new mention needs attention. The SMS can include the information available from Determ, such as the folder and mention details, so the recipient has context before opening the monitoring platform.

Apply filters in Zapier when only particular folders or mention types should create an alert. This keeps routine monitoring in Determ while reserving SMS for events that warrant a quick human response. The workflow is a one-way path from Determ to Mobile Message, configured through Zapier rather than a native two-way integration.