A customer replies to a text that traces back to a paid campaign, and the question on everyone's mind is whether that reply gets credited to the ad spend that produced it. Cometly exists to answer exactly that kind of question, and a reply or a delivered message from Mobile Message can become one more data point it uses to work out which channel actually earned the result.

Mobile Message connects to Cometly through Zapier, so an inbound reply or a delivery status update can send an event straight into Cometly's attribution tracking without anyone exporting numbers into a spreadsheet. A reply that turns into a sale can be tied back to the ad that started the conversation, and a message that never delivers can be recorded too, so the attribution picture reflects what actually reached someone's phone, not just what was sent. It keeps the attribution model honest even when a sale happens well after the first text goes out.