Marketing teams juggling a growing lead list rarely have time to write a personalised message for every contact. Store owners running regular promotions face the same problem, wanting text that reads like a person wrote it rather than a generic template. Cohere's Generate action solves that by turning a name, an order, or a form answer into a few natural lines of copy on demand. Summarize does the reverse job, condensing a long note or response down to the couple of sentences a text actually needs.

Connected through Zapier, Cohere becomes the writing step in the middle of an automation, with Mobile Message as the channel that delivers the result. A new order in Shopify can prompt Generate to draft a thank you line before Mobile Message texts it to the customer. A long Google Form response can be run through Summarize first, then texted to the team member who needs the short version. Detect Language adds a further layer for businesses serving customers in more than one language, flagging what a reply is written in before anyone decides how to respond.