Operations managers who run Catipult use it to keep KPI actuals current for the goals leadership tracks, updating figures such as sales totals or completed jobs as the numbers come in from the field rather than waiting for a weekly spreadsheet update to catch everyone up. Catipult exists so the strategy dashboard reflects real numbers, not last month's guess, and someone still has to key those figures in as they arrive.

Connected to Mobile Message through Zapier, Catipult can turn an incoming text into an updated KPI actual. A field rep or store manager who texts in a number, such as a daily sales figure or a job count, can have that reply update the KPI actual in Catipult automatically, without opening the app or logging into a spreadsheet at the end of the day. For a business with people spread across sites or on the road, that means the KPI dashboard stays current from wherever the number was generated, and the person who owns the strategy meeting is not left chasing a figure that arrived by text an hour earlier.