Short links are absolutely everywhere in modern marketing campaigns and digital strategies today and tomorrow. AB.GL lets you create tracking links with custom overlays and domains, turning every single link into a data point about customer engagement and behaviour. When you build campaigns using SMS, tracking links are essential because text has limited character space and you need click data. By connecting AB.GL to Mobile Message via Zapier, you can automate the creation and distribution of tracked links to customers automatically and immediately. This is where AB.GL really shines as a utility in your multi-step Zaps and workflows. A Zap starting with a Shopify order creates a shortened tracking link in AB.GL, then texts the customer with that link instantly. The links stay concise, tracking data stays clear, and you measure every meaningful click that matters to your business and marketing performance overall and long-term.